ACCESSORIES
When building a men's bag line, identifying gaps in the market and understanding the target market is necessary. Focusing on tight body selections and building trend, functionality and competitive value pricing for mass distribution are aspects that must be accounted for. Continuously evaluating sales data and market research is highly important in order to improve, grow and evolve the line to consumer centric products.
MENS
CREATIVE DIRECTION /line creation & building / MATERIAL, & HARDWARE DEVELOPMENT
CLIENT : MARMAXX, FALL/WINTER 2022
