As a Creative Design Director one of my biggest strengths in order to grow product lines is to first analyze, propose and plan solutions where there is opportunity for growth for the brand. Creating product design strategies and goals that grow the business is my strongest asset.

Developing, line building and merchandising a Yoga Brand requires careful consideration of various factors in order to be successful. In the development and sourcing stage it is crucial to design and linebuild tiered levels of opening price points, offering different materials and value to the consumer and retail partners.

In order to maximize sales and growth in both the US and International markets at Oak and Reed, I implemented strong processes to constantly have new incoming development and product offerings in multiple product categories.